As you move through these definitions related to false information, you go from low to high in terms of intent to harm:
Misinformation: Incorrect or misleading information-- unintentional mistakes such as inaccurate photo captions, dates, statistics, translations, or when satire is taken seriously.
Disinformation: False information deliberately and often covertly spread (as by the planting of rumors) in order to influence public opinion or obscure the truth, including fabricated or deliberately manipulated audio/visual content. Intentionally created conspiracy theories or rumors.
Malinformation: Genuine information is shared to cause harm, often by moving information designed to stay private into the public sphere. Deliberate change of context, date or time of genuine content.
Source: Merriam-Webster.com and FirstDraft
Source: FirstDraft
Native Advertising : Also called sponsored content, this type of advertising matches the form and function of the platform upon which it appears, but is actually paid ad content.
Clickbait : Sensational content (such as a headline) designed to encourage the viewer to follow a link under false pretenses to information of dubious value.